Simply Clear Marketing

Senior Content Strategist

December 2021 to Present

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• Increased agency profitability by up to 24% YOY by optimizing workflows and attracting more large-budget clients with engaging, targeted content.

• Spearheaded development and execution of multi-platform creative marketing strategies, driving client ROI and conversion rates.

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Verdin

Copywriter

July 2019 to November 2021

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• Crafted compelling copy across digital, print, and social media platforms for diverse brands.

• Took ownership of project management for a high-profile public relations campaign while continuing to deliver high-quality copy for all other clients.

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Santa Maria Valley Discovery Museum

Program Director

​August 2014 - June 2019

 

• Boosted museum attendance and membership by 20% by launching and marketing innovative educational programs and events.

• Worked with Executive Director and educational partners to successfully fund and run the Central Coast Makerspace through grant acquisition.

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Journalism Department, Cal Poly SLO

Adjunct Professor

​January 2014 - June 2015

 

• Taught undergraduate journalism courses in editing and public relations writing, emphasizing accuracy, clarity, and audience engagement.

• Helped students strengthen their writing and editing skills; 80% of students earned a grade of B or higher.

 

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The Santa Maria Sun

Managing Editor

​June 2007 - August 2014

 

• Guided editorial team to win multiple state and national journalism awards through decisive leadership and strategic vision.

• Expanded circulation and online engagement by leading in-depth coverage of critical community issues.